Hi, I’m Jemai, a UI/UX designer.

I’ve been designing apps, websites and brands, and what I enjoy most is taking something messy and complicated and making it simple for people to use.

Selected case studies

Dashboard preview of the CPQ and Billing App

UI/UX · Graphic design

CPQ and Billing App

Seamlessly unify CPQ, Billing, and AI in one powerful platform, empowering teams to drive sales growth while eliminating friction from administrative tasks.

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Gloc 9 website design preview

UI/UX · Web design

Gloc 9 Website

The site is designed as a digital hub for Gloc-9, showcasing his artistry, music, and story in a modern, accessible format.

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Asintada PH website design preview

UI/UX · Web design

Asintada PH Website

A website for handling artists such as Gloc-9, Shanti Dope, Omar Baliw, and many more.

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Portrait of Jemai Cantoria

Designing with clarity and purpose

I have spent 15 years in graphic design and UI/UX across SaaS, HR systems, healthcare and automotive.

My work covers the full lifecycle: user research and journey mapping, wireframes, prototypes, design systems and accessible, developer-ready handoff.

I work best with product teams that want to simplify something complicated.

  • Figma
  • Prototyping
  • Design systems
  • User research
  • Wireframing
  • WCAG accessibility
  • Branding

Experience

  • UI/UX and Graphics Designer, Tactik Inc.Apr 2025 – Jun 2026 · Remote
  • UI/UX Designer, YonduFeb 2021 – Mar 2025 · Hybrid
  • UI and Graphics Designer, Nowcom Global ServicesDec 2017 – Feb 2021 · Hybrid
  • Web Producer, SalmatSep 2016 – Dec 2017 · On site
  • Web Designer, Web Outsourcing GatewayJan 2014 – Sep 2016 · On site
  • Web Designer, 88db PhilippinesDec 2011 – Dec 2013 · On site
View full resume

Design process

A human-centered approach to building digital products.

  1. Discover

    Understanding user needs, pain points, and business requirements through primary and secondary research.

  2. Define

    Synthesizing research data into actionable problem statements and target user frameworks.

  3. Ideate & structure

    Exploring multiple structural solutions, user flows, and low-fidelity layouts before visual design.

  4. Design & prototype

    Crafting high-fidelity UI screens, micro-interactions, and functional interactive prototypes.

  5. Test & iterate

    Validating solutions with real users, refining based on findings, and packaging assets for developers.

Let’s build something together.

Have an upcoming project, a question, or just want to connect? My inbox is always open.